Video content analysis on the basis of Digital Fingerprints is an emerging technology that has the potential of revolutionizing not only the media industry but many other aspects of society as well.

A Video Fingerprint is a numerical description of a video sequence that summarizes the visual characteristics the video material. It can be used to monitor broadcasts in real-time detecting when and where specific video sequences were aired. Advertisement tracking, copyright monitoring, video content filtering, video search engines and media analysis are just a few of the applications that can be implemented with this technology.

PersonaTEC is one of the few companies in the world that has been able to gather practical experience in the implementation of this technology.